Who We Are
Eternity Financial Alliance is one of the Most Unique Financial & Insurance Powerhouses of America..
We don’t strive to just be better; we strive to be different!
Why Choose Eternity Financial Alliance
We believe every family should have the opportunity to be financially secure, free and prosperous.
We promise to do all that we can in our power to do what’s best by you and your family to earn that trust and more importantly, keep that trust for a long-lasting relationship.
Eternity Financial Alliance is a private-owned independent organization. This means EFA Professionals are not limited and have access to numerous of the leading, most reputable financial and insurance companies.
Our Mission
Our mission is to guarantee our fullest efforts in making a difference by providing security, stability, and growth for all our clients. We see our clients as if they themselves are our extended family members, by providing us the opportunity to serve them and to make sure the financial health of their families and businesses are safe. We know we are making a true & lasting impression.
Our Vision
Our vision is to change the status quo of the financial and insurance services industry by providing unprecedented value to our clients, virtually for all of our services. We believe that relationships between us and our clients are sacra scent
Our Goal
Our goal is to provide our clients with clarity of their financial scope by: assessing where their goals, passions, and struggles they have today, while simultaneously analyzing their financial goals for tomorrow and establishing their financial road map through retirement with confidence and precision.
We utilize a comprehensive approach to educate our clients and design a strategy that is effective. Ultimately our clients are “left” with more security, safety, and aligned for growth.
Our goal is to walk with you and for us to be your trusted resource for all financial matters
Our Founder
Edward Malekan
President and Founder of Eternity Financial Alliance, Edward Malekan is more than a financial advisor—he is a trusted advisor for life’s second act. His path from the vibrant energy of Queens, NY, to the affluent serenity of Beverly Hills and Calabasas, CA, reflects a life’s mission to demystify finance for those seeking a secure future.
Background & Motivation: Edward’s heritage is one of resilience and ambition. As the descendant of hardworking immigrant entrepreneurs, he witnessed firsthand the consequences of inadequate financial advice. This experience galvanized his determination to protect others from similar fates, leading him to the financial services industry in 2005 with a pledge to offer a safeguard for every family’s financial health.
Founding Eternity Financial Alliance: In a world rife with generic financial guidance, Eternity Financial Alliance emerged as a haven of personalized financial care. Edward’s founding principle is an unwavering ethical stance, ensuring that each client receives a financial plan as unique as their own story.
Approach & Values: Edward is celebrated for his straightforwardness and moral fortitude. His commitment to transparency and client well-being is the cornerstone of his practice. By aligning with a select group of reputable professionals, he guarantees a full spectrum of financial expertise.
Life Beyond the Boardroom: For Edward, success is measured not just in financial terms, but in life’s intangible riches. He finds joy in family, fulfillment in philanthropy, and purpose in personal growth. His guiding principles—faith, health, and a connection to nature and the wider world—are the same principles he brings to every client relationship.
Why Connect?: As you approach or enjoy retirement, Edward’s open invitation is a promise of financial clarity and prosperity. With Eternity Financial Alliance, you’re not just planning for the future; you’re securing a legacy. Join Edward in a partnership that will help you fulfill your financial dreams and enjoy the rewards of a life well-lived.
Start Building Your Legacy Today Don't leave your legacy to chance.
Begin wealth building and preservation process today by contacting our dedicated team. We offer a complimentary consultation to assess your needs and provide you with a clear path forward towards financial success.